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IP has grown so fast that the government commissioned the independent
Gowers Review to see how the sector influences the value of London stock.
Published in 2006, this revealed that while in 1984 the top ten firms listed
on the London Stock Exchange had a combined market value of £40bn and
net assets of the same value, by 2004 the asset stock of the largest firms had
doubled, while their market value had increased nearly ten times. The review
attributed the difference in value to intangible assets, of which IP constitutes
by far the biggest part.
While solutions have been developing rapidly to meet burgeoning demand,
product execution has not always lived up to expectations. Azure Insurance,
providing next-generation IP products, will deliver much improved levels
of service and advice in this specialist and complex area.
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